A start-up is a small organization for business purposes. They are generally small businesses that are in the nascent phase of development.
At first, they are usually financially supported by the sponsors or by the group of creators who manage them. Generally, start-ups rely on technological innovations to advance as a company. Mobile app development benefits for a new start up.
Mobile App Development for start-ups
To create a great company and to scale your business, you need a main idea, and it is the most important thing when creating a start-up.
When developing an app, certain factors must be taken into account, such as those mentioned below
- The main objective behind the app
- What audience is the app intended for?
- What makes the app different from the others?
- Why would the public use it?
- What is the competition?
It is necessary to study the existing apps available in the market. It would help if you perceived their qualities or defects, what makes them better than others, use this to develop an app that can impress the public.
An effective tactic when making a product is to see it from the user’s perspective. What does the user want? Why does he want it? And what would make the public prefer to use our app over others?
“An effective strategy can be formulated by taking all these factors into account.”
It’s time to create a brand; all the big companies that exist today, even the not-so-big ones, have their brand, which distinguishes them from the others. Although generally, the brand is the company’s identity, users usually refer to the company through the brand.
A great example is Google, one of the largest companies in the world, which has brought a wide range of apps and services to the market over the years. It started as a small start up that knew how to follow the best of paths and, through excellent administration, managed to be what it is today.
This great company uses its brand in everything it touches, and by bringing a high degree of quality to the development of its applications, they attract the public. For this reason, everyone now knows their brand.
The brand is defined by the perspective that the user has about the company. Therefore, an in-depth study and analysis must be carried out, resulting in an innovative brand that attracts the public’s attention.
How to develop the app?
The current app market is quite large, and there are platforms of all types and with different purposes. This makes it extremely difficult to have a unique, innovative idea, but it is not impossible. Many new start-ups contributed original ideas or improved existing ones, and now, they are the competition of the largest companies that exist today.
It is now time to develop your app. If we want a profitable startup that can evolve, we need innovation and quality.
Developing an app is not such an easy task. There are some options to take into account; you can pay third-party developers to develop the app, which would mean a higher expense and the possibility of the idea being stolen. Therefore, it is a somewhat questionable and risky option.
If some of the members of the Start-up have knowledge in app development or if there is an independent project and the creator has the necessary expertise, they can design the app themselves, which would mean saving a whole lot of money.
After answering the essential questions related to the creation of a start-up, you need to be focused on the development of the app.
Some of these may be: What must be done to launch our app to the market? How and where to sell it? To whom and at what price?
There are many unknowns that need to have answered to move forward efficiently with our project. For this, it is once again necessary to carry out an in-depth study of the possibilities that exist and the actions that must be taken in the event that any possible event occurs.
With more than 5 million apps available, daring to create a new app is a challenging adventure. In 2017 alone, there were 200 million downloads of these apps. Despite this, every day, new start-ups show that this competitive market can be conquered. They start with a great idea, create the app and turn it into a successful project with high revenue.
Sounds great, but how do you do it?
Mobile app building goes beyond technical knowledge and simply creates beautiful, helpful, and easy-to-use mobile apps. The success of a mobile app will depend on other factors that some success stories of start-ups told by their founders reveal to us at Altamira.
Seven tips for successful App Development
- Quality comes first:
Make sure you have the ability to create technically impeccable applications that have advantages over the competition. If you are just an entrepreneur, hire the services of the best app creators and get them to commit to your business.
- Define your niche:
App building is not a direct sales business. Each app creator must create their own slot. Depending on your passion and experience, you can focus on gaming and entertainment, productivity, etc. In this way, you can be the market leader in your territory and thus compete better.
The digital presence expert and vice president of AERCO, Pablo F. Iglesias, emphasizes this point: “It seems that today all apps must have a general market, but the truth is that, when it comes to scaling them, you need a lot of investment in advertising. Having a particular audience is something that potential investors value positively. It will be easier to position it and monetize it.”
- Plan and set goals:
Don’t jump into the mobile space without careful planning. The planning must include the identification of target users, budget, number of personnel required, objectives, and their measurement.
- Be clear about financing:
App building is a capital-intensive activity that requires adequate funding for a smooth journey. In addition to the budget, you need a funding plan. To do this, think about potential sources such as loans, savings, crowdsourcing, and direct investors.
- Invest in marketing:
Your app may not reach the general public if they are not well marketed. Apply aggressive social media marketing using all available platforms and create a well-designed website to sell your mobile apps.
- Take feedback seriously:
Establishing feedback mechanisms to learn about user experiences is essential. Technical problems that went unnoticed at the time always appear and can discourage users from downloading the applications. Thanks to the comments, they can be identified and corrected. Respond well to criticism. Allow comments on the app download page and reply as much as possible. It is also interesting to have a testimonial section to encourage users to download the app.
- Make regular updates:
Ensure regular updates to your apps based on current trends, feedback, identified glitches, new features, etc. In this way, the app will always be up to date and attractive to the user.
What to do if your Start-up is successful?
Taking into account that our application has been very successful, the best thing to do would be not to stop there; it needs to continue advancing and evolving. Many companies made products that revolutionized the industry, but because they didn’t know how to manage their success, they went under.
Therefore, being at the top and making the right decisions is the most important thing. Also, you must have in your head that taking the wrong step could mean bankruptcy. For this reason, attention must be paid to several aspects, such as consumers.
One of the main objectives of an app is to give confidence and comfort to the user. That is why the positive and negative reviews that they provide to the application must be taken into account. Both are important when making improvements, so public opinion must be taken into account.
Some companies don’t make the best decisions when it comes to modifying a key feature of their applications. This produces discontent in users, resulting in a drop in the number of consumers who use it, damaging it enormously. So, you should be aware of this when modifying any key feature of our application.
If you take into account all of the above, you will make your Start-up ultimately profitable and have great success. Always look for ways to make intelligent investments, deal with the right people, and do good business. The latter should benefit our company and all its members. In this way, the top will be reached, and all the efforts will have been fully worthwhile.