SEO Specialist – Job Duties, Description and Responsibilities


business marketingOne of the profiles that shines the most in the digital marketing industry is that of an SEO positioning expert. It is a specialization that defines who is in charge of ensuring that search engines like Google place a website in the first positions thanks to their knowledge and strategies. In this article, we explain what an SEO Manager is and what its functions are. Are you ready to discover one of the most demanded profiles by companies?

SEO specialists are marketers responsible for improving a website’s visibility in organic search results. If they work in an agency instead of a company, they take that responsibility for the websites of various clients.

Sound like someone you’re trying to hire? We’ve got your back.

We’ve scoured job sites like LinkedIn or Indeed, looking for common traits in SEO Specialist job descriptions. We then asked 15 SEO hiring managers—agency and client companies—to see if these responsibilities, skills, and requirements resonated with them. Based on your responses, we’ve created a job description template.

Who is an SEO Specialist?

SEO Specialist is also referred to as SEO Manager, SEO Consultant, and many other terms such as SEO Expert. Some of these work as Freelancer and are hired by companies on regular basis too.

SEO is a combination of marketing, sociology and a technical part that today is essential in any digital strategy. SEO professionals understand how users search and implement website improvements to increase traffic. As for job offers, they usually have two options:

  • Work in an agency for several clients
  • Work in-house within the marketing department of a company

If we talk about qualities, we can say that a good SEO Services Manager/Specialist is proactive and curious since the evolution of search engines is constant and has to be continuously recycled. The profiles are very different: from computer engineers to experts in business, marketing and telecommunications, to journalists, etc.

The demand for these profiles has increased exponentially due to the pandemic. In fact, according to a report by the consulting firm Michael Page, the hiring of services concerning SEO positioning has experienced an increase of 36.94%, while the demand for professionals who are experts in digital strategy has grown by 30.4%.

No university degree validates you to be an SEO Manager or SEO specialist since it is a practical profession that requires testing, forecasting and analytics. We speak, instead, of a specialization. Therefore, if you are thinking of dedicating yourself to the world of SEO, keep reading and find out what your functions are in the company, what qualities you have and the keys to becoming a trustworthy search engine optimization professional.

Functions of the SEO Specialist within the company

In general, the work of an SEO Manager is focused on attracting organic traffic and increasing the income of a web page. However, this professional figure has been adapting to the new search engine algorithms. In this way, the SEO Manager has had to acquire additional skills and at the same time be a content optimizer, take into account the user experience and make decisions related to the digital strategy, as well as be creative and an educator to survive in this world.

Manage and optimize content

In the marketing sector, “content is king”. For this reason, most editors are integrated directly into the SEO team. The content creator is the person who is in charge of creating valuable material for their digital audience. Offering valuable content to users allows companies to get closer to their target audience.

For it to have an impact, the content has to be original and on its own. The goal is to generate interest among users. Once it is achieved, we will be able to know their tastes and how they react to the publications. While the editors are dedicated to creating content, SEO Managers focus on optimizing it to make it attractive to the web of Google. In terms of content, we encompass both that of social networks and that of the website and/or blog.

User and SERP experience

The search engine optimization consultant works to know what users want to find when they enter a web page. To get more organic traffic to your website, it is essential that you know how to provide a good user experience. We could say that SEO and user experience go hand in hand since they share common goals. Google no longer only shows the well-positioned results but also those pages that it knows will respond to the user’s needs.

Posting quality content will help users find the answers they’re looking for. In turn, a good SEO strategy for titles and tags will help both positions and improve the user experience.

Digital strategy

The SEO Manager has to take part in the digital strategy since he is the one who spends the most time on the website analyzing each data to know how users use the website. Therefore, it is important to take into account the point of view of the SEO expert because he is the one who knows what is best for the website.

For those who are not familiar with the subject, a digital strategy is the combination of communication channels and formats focused on inbound marketing with the intention of attracting the public. Broadly speaking, it consists of generating and exposing that content in the most effective way possible.

SEO Strategy

As we can imagine, the SEO Manager is in charge of creating and developing an SEO strategy. A search engine optimization strategy is the process of planning, describing, and implementing steps designed to improve search engine rankings. That is the positioning. This is the process you follow when you want to get more organic traffic to your website.

This involves everything from creating a keyword list to analyzing SERPs, creating content, optimizing for web SEO, optimizing for search intent, building links to the page, improving and updating content, etc.

Analyzing Backlinks

Backlinks are a fundamental part of SEO because they indicate to Google that another web page considers your content valuable enough to link to it within theirs. As a website gains additional backlinks, search engines assume that this website is worth ranking in the SERPs.

It is usually difficult to get these types of links. For this reason, one of the functions of the SEO Manager is to negotiate its publication with other websites, blogs or media.

Monitoring and data analysis

We know that data analysis is essential to grow a web page and analyze the actions that work and those that do not. It helps the SEO Manager understand if the website is performing optimally for search, which aspects are generating traffic and which are not, as well as where to spend time and money.

To be able to analyze these factors, you need a minimum of knowledge in data analysis or to master some of the tools in the sector. While some companies may have separate analytics teams, the ability to analyze data and highlight actionable insights will give SEOs a huge advantage. Analysis and knowledge, in this sense, is a key component to driving business and another factor that will give SEO professionals credibility and a strategic advantage within the organization.

Tips for hiring an SEO specialist by Google Search Central

SEO Specialist job description template

seo specialist

This is a template for companies who wish to hire Search engine optimization Specialist

[Company Name] is looking for an SEO Specialist who will handle [brief description of what they will do].


  • Perform keyword research and competitor analysis
  • Understand and implement technical SEO audits and changes
  • Perform on-page optimizations
  • Implement changes in the CMS ( content management systems ).
  • Manage content production by planning editorial calendars, managing writers (or collaborating with content writing teams), and supporting them with SEO
  • Conceive and execute SEO performance monitoring, reporting, analysis and improvement methods
  • Collaborate with SEO managers and other internal marketing teams
  • Collaborate with developers and product teams to implement the necessary features and changes
  • Develop new tests and SEO strategies
  • Present and communicate SEO strategies and projects to clients and/or internal stakeholders
  • Act as the main SEO expert/specialist.
  • Keep up to date with the latest SEO trends, strategies and algorithm changes


  • +2 years of experience working in SEO
  • Good knowledge of SEO best practices
  • Passion for SEO and internet marketing
  • Ability to create, justify, communicate and implement SEO strategies in teams and external agencies.
  • Data-driven (focused on data) and analytical mindset
  • Attention to detail
  • Project management capacity


  • Experience working with SEO tools, including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
  • Experience with and/or knowledge of programming (e.g. HTML, CSS, JavaScript )
  • Experience with and/or knowledge of other marketing channels (e.g. PPC)
  • Experience working with known CMS (e.g. WordPress)
  • Experience with technical SEO
  • Excellent writing skills



  1. I know this web site provides quality depending posts
    aand otherr material, is there anny otyher site whjich offeds shch
    stuff inn quality?

  2. An impressive share! I have just forwarded this onto a co-worker who was doing a little
    research on this. And he in fact bought me breakfast due to the fact that I discovered it
    for him… lol. So let me reword this…. Thank YOU
    for the meal!! But yeah, thanks for spending some time to
    discuss this matter here on your web site.

  3. What’s up mates, nice paragraph and pleasant urging commented at this place, I am
    actually enjoying by these.

  4. Highly energetic blog, I enjoyed that a lot.
    Will there be a part 2?

  5. Greetings! I’ve been reading your site for some time now and finally got the courage to go ahead and give you a shout out from
    Porter Tx! Just wanted to tell you keep up the excellent job!

  6. Hi there friends, how is everything, and what you want
    to say about this post, in my view its genuinely awesome in support of me.

  7. Thanks for the marvelous posting! I really enjoyed reading it,
    you may be a great author.I will be sure to bookmark your blog and will eventually come back
    in the future. I want to encourage you continue your great posts, have a nice afternoon!

  8. Hey There. I found your blog using msn. This is an extremely well written article.
    I will be sure to bookmark it and return to read
    more of your useful info. Thanks for the post. I’ll certainly comeback.

  9. Greetings! This is my first visit to your blog!
    We are a collection of volunteers and starting
    a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a
    marvellous job!

  10. It’s amazing in support of me to have a web page, which is beneficial in favor of my know-how.
    thanks admin

  11. Have you ever considered about adding a little bit more than just your articles?

    I mean, what you say is fundamental and all. But just imagine if you added some great
    graphics or video clips to give your posts more, “pop”!

    Your content is excellent but with images and videos, this site could undeniably be one of the most beneficial in its field.
    Wonderful blog!

  12. Hi, Neat post. There is an issue with your site
    in web explorer, may check this? IE still is the
    marketplace leader and a big component of other people will
    miss your wonderful writing because of this problem.

  13. Hello there! This is my first visit to your blog!
    We are a team of volunteers and starting a new project in a
    community in the same niche. Your blog provided us valuable information to work on. You have done
    a outstanding job!

  14. Having read this I believed it was very informative.
    I appreciate you finding the time and energy to put this
    content together. I once again find myself personally spending way too much time both reading
    and leaving comments. But so what, it was still worthwhile!

  15. Howdy terrific blog! Does running a blog similar
    to this take a great deal of work? I have no understanding of coding but I had been hoping to
    start my own blog soon. Anyhow, should you have
    any suggestions or tips for new blog owners please share.

    I understand this is off topic nevertheless I simply needed to ask.
    Thank you!

  16. Greate pieces. Keep posting such kind of info on your site.
    Im really impressed by it.
    Hello there, You’ve performed an excellent job. I’ll certainly digg it and in my opinion suggest to my friends.
    I’m confident they’ll be benefited from this website.

  17. Wow, incredible blog structure! How lengthy have you ever been blogging for?
    you make running a blog glance easy. The whole look of your
    web site is great, let alone the content!

  18. We stumbled over here coming from a different web address and thought I might as well check things out.
    I like what I see so now i am following you. Look forward to exploring your web page for a second time.

  19. These are truly enormous ideas in concerning blogging.
    You have touched some nice factors here. Any way keep up wrinting.

  20. Excellent goods from you, man. I have understand your
    stuff previous to and you are just too wonderful.

    I actually like what you’ve acquired here, really like what you are saying and the
    way in which you say it. You make it entertaining and you still take care of to keep it sensible.

    I cant wait to read far more from you. This is
    really a terrific website.

  21. Why users still use to read news papers when in this technological globe the whole
    thing is available on net?

  22. We’re a group of volunteers and opening a brand new scheme in our community.
    Your website provided us with useful information to work
    on. You have done a formidable job and our whole group will be thankful to you.

  23. Wow, incredible blog layout! How long have you ever been running a
    blog for? you made blogging look easy. The total look of your site
    is fantastic, let alone the content material!

  24. Everyone loves it when individuals come together and share ideas.
    Great blog, stick with it!

  25. It’s very trouble-free to find out any topic on net as
    compared to textbooks, as I found this article at this website.

  26. Please let me know if you’re looking for a article writer for your blog.
    You have some really great articles and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some
    material for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Cheers!

  27. After I originally commented I seem to have clicked
    on the -Notify me when new comments are added- checkbox
    and from now on whenever a comment is added I recieve 4 emails with the exact same comment.
    There has to be a way you are able to remove me from that service?

    Thank you!

  28. I’m curious to find out what blog platform you happen to be utilizing?
    I’m experiencing some minor security problems with my
    latest site and I’d like to find something more secure.
    Do you have any solutions?

  29. Hey! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy reading through your blog posts.

    Can you suggest any other blogs/websites/forums that deal with
    the same subjects? Thank you so much!

  30. I blog quite often and I seriously thank you for your information. The article has truly peaked my interest.
    I am going to bookmark your site and keep checking for new information about once per week.

    I subscribed to your Feed too.

  31. Hi there, this weekend is fastidious for me, as this moment i am reading this wonderful informative paragraph here at my residence.

  32. Hey there I am so thrilled I found your blog, I really found you by
    mistake, while I was researching on Askjeeve for something else, Anyhow
    I am here now and would just like to say thanks for a fantastic post and a all round exciting blog (I also love the theme/design), I don’t have
    time to browse it all at the moment but I have saved it and also added your
    RSS feeds, so when I have time I will be back to read a lot
    more, Please do keep up the great work.

  33. My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress on various websites for about a year and am
    nervous about switching to another platform. I have heard excellent things
    about Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be greatly appreciated!

  34. What’s up colleagues, fastidious paragraph and nice urging commented here,
    I am genuinely enjoying by these.

  35. Simply desire to say your article is as astounding.
    The clearness in your post is simply cool and i could assume you are an expert on this subject.

    Fine with your permission allow me to grab your RSS feed to keep
    up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.

  36. You actually make it seem so easy with your presentation but I
    find this topic to be really something that
    I think I would never understand. It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to get
    the hang of it!

  37. I have been browsing online more than 3 hours today, yet I
    never found any interesting article like yours. It’s pretty worth enough for me.

    In my view, if all webmasters and bloggers made good
    content as you did, the web will be much more useful than ever

  38. Fantastic post however I was wondering if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit more.

  39. Good post. I’m going through some of these issues as well..

  40. Wow! This blog looks just like my old one! It’s on a totally different
    topic but it has pretty much the same page layout and design.
    Superb choice of colors!

  41. This post is invaluable. How can I find out more?

  42. Wow, this piece of writing is good, my younger sister is analyzing these things, therefore I am going
    to let know her.

  43. Every weekend i used to pay a quick visit this
    site, for the reason that i want enjoyment, since this this website conations genuinely pleasant funny material too.

  44. Excellent way of explaining, and pleasant paragraph to obtain information about
    my presentation subject, which i am going to convey in university.

  45. My partner and I stumbled over here by a different page and
    thought I might check things out. I like what I see so i am just following you.
    Look forward to checking out your web page repeatedly.

  46. I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did,
    the net will be a lot more useful than ever before.

  47. I constantly spent my half an hour to read this web site’s content all the time along with a mug of coffee.

  48. Thank you, I’ve just been searching for info about this subject
    for a while and yours is the best I have came
    upon so far. However, what in regards to the
    conclusion? Are you positive concerning the supply?

  49. Hello! I know this is somewhat off topic but I was wondering which blog platform are you using for this
    website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for
    another platform. I would be great if you could point me in the direction of a good platform.

  50. Great delivery. Sound arguments. Keep up the amazing effort.

  51. It’s remarkable designed for me to have a web site, which is
    good designed for my knowledge. thanks admin

  52. Hi, i believe that i noticed you visited my weblog
    so i came to go back the prefer?.I am attempting to find
    things to improve my site!I assume its ok to make use of some of
    your concepts!!

  53. Hello there! This post couldn’t be written any better!

    Reading this post reminds me of my old room mate!
    He always kept chatting about this. I will forward this article to him.
    Fairly certain he will have a good read. Many thanks for sharing!

  54. Admiring the time and energy you put into your site and in depth
    information you present. It’s nice to come across a blog every once in a while that isn’t the
    same outdated rehashed information. Fantastic read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  55. Touche. Outstanding arguments. Keep up the great effort.

  56. Just desire to say your article is as astounding. The clearness in your submit is simply spectacular and i could think you’re knowledgeable on this subject.

    Fine along with your permission allow me to snatch your feed to stay up to date with impending post.
    Thanks one million and please continue the enjoyable work.

  57. I do consider all of the ideas you have offered for your post.
    They are really convincing and will definitely work.
    Still, the posts are very brief for beginners. May you please
    extend them a little from subsequent time? Thank you for the

  58. Good day! This is kind of off topic but I need some help from an established blog.
    Is it hard to set up your own blog? I’m not very
    techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to
    start. Do you have any points or suggestions?

  59. Does your blog have a contact page? I’m having problems locating it but, I’d
    like to shoot you an email. I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing it expand over time.

  60. Howdy! Someone in my Facebook group shared this site with us so I
    came to take a look. I’m definitely enjoying the
    information. I’m bookmarking and will be tweeting this to my followers!
    Wonderful blog and brilliant design and style.

  61. I was curious if you ever thought of changing the
    page layout of your site? Its very well written; I
    love what youve got to say. But maybe you
    could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1
    or 2 pictures. Maybe you could space it out better?

  62. Someone essentially lend a hand to make critically posts I would state.

    That is the very first time I frequented
    your website page and thus far? I surprised with the analysis you made to make this actual put up incredible.
    Wonderful task!

  63. Fantastic items from you, man. I’ve consider your stuff prior to and you’re simply extremely
    excellent. I actually like what you have acquired right here, certainly
    like what you are stating and the best way wherein you say it.
    You’re making it enjoyable and you still care for to stay it wise.
    I can not wait to read far more from you. That is
    actually a wonderful site.

  64. Hi, I do think this is an excellent website. I
    stumbledupon it ;) I may come back once again since I saved as a favorite it.
    Money and freedom is the best way to change, may you be rich and continue to guide others.

  65. Howdy, i read your blog from time to time and i own a similar
    one and i was just curious if you get a lot
    of spam comments? If so how do you protect against it, any plugin or anything you
    can advise? I get so much lately it’s driving me insane so any help is very much appreciated.

  66. Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end or if it’s the blog.

    Any suggestions would be greatly appreciated.

  67. Good day! This is kind of off topic but I need some advice from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but
    I can figure things out pretty quick. I’m thinking about
    setting up my own but I’m not sure where to begin. Do you have any
    points or suggestions? Cheers

  68. Howdy I am so delighted I found your site, I
    really found you by accident, while I was looking on Google for something else,
    Anyhow I am here now and would just like to say many thanks for a tremendous post and a all
    round enjoyable blog (I also love the theme/design),
    I don’t have time to go through it all at the moment but I have saved it and also added
    in your RSS feeds, so when I have time I will be back to read a lot
    more, Please do keep up the superb jo.

  69. I’d like to thank you for the efforts you’ve put in penning this blog.
    I am hoping to see the same high-grade content by
    you later on as well. In fact, your creative writing abilities has encouraged me to get my own site now ;)

  70. You really make it seem so easy with your presentation but I
    find this topic to be really something that I think I would never understand.
    It seems too complex and extremely broad for me.

    I am looking forward for your next post, I’ll try to get the hang of it!

  71. My partner and I absolutely love your blog
    and find a lot of your post’s to be just what I’m looking for.
    Would you offer guest writers to write content to suit your needs?
    I wouldn’t mind writing a post or elaborating on a few of the subjects you write related to here.
    Again, awesome weblog!

  72. Hi to all, it’s genuinely a good for me to pay a quick visit this website, it contains helpful Information.

  73. I’m not that much of a online reader to be honest but your blogs really
    nice, keep it up! I’ll go ahead and bookmark your website to come
    back later. All the best

  74. Your means of describing all in this post is genuinely pleasant, every one be capable of easily know it,
    Thanks a lot.

  75. Generally I do not learn post on blogs, however I would like to say that
    this write-up very compelled me to check out and do so!
    Your writing style has been surprised me. Thank you, quite great

Leave a Reply

Your email address will not be published. Required fields are marked *